Build & Curate Engaging Social Media Content

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7 Steps to Improving Your Social Media Marketing Plan in 2018 (Step 5/7)

Did someone say content? It’s no lie–social media content is extremely important to your marketing strategy. There is no social media marketing without it. However, it’s best to follow the previous steps before planning out content so you can start building more effective themes.

To begin, we recommend content that fits your brand’s identity. This means that you should  avoid things like reaching out to your unpopular demographics without a complete strategy in place. You should also avoid trying to be something that you are not. If you are trying too hard to be like another brand, you are selling yourself short and it will show in the long run.

It’s necessary to find the perfect balance between target content and being overly promotional as well. Did you know that over 46% of users say they’ll unfollow a brand if there’s too many promotional messages. Additionally, 41% of users say they’d unfollow a brand that shared too much irrelevant content.

Video Content or Bust

How important is video to your social media marketing strategy? 

Ridiculously Important. Over 90% of online shoppers believe product videos help them make a purchasing decision.

Additionally, the average online video is completely watched end to end by about 37% of viewers.

These type of stats should only enforce your reasoning to invest in social media video content. Brands can reach users through Instagram Stories, Facebook Live and other in-the-moment media.

Build Content Themes

One of the toughest challenges to visual content is creating it on a day-to-day basis. 

36.7% of marketers said their number one struggle with creating visual content was doing so consistently.

This proves how important highly-visual content is to marketers and the people that they want to reach. That’s why building content themes is a great approach to sectioning out your content. Instagram is one your premier channels to work off visual themes. Work in content themes to ensure you have a consistent schedule of excellent content to publish.

Shane DeFries