Engaging With Your Audience

7 Steps to Improving Your Social Media Marketing Plan in 2018 (Step 6/7)

Engage With Your Audience & Don’t Ignore

Social Media Channels are intended to be used as networks. Their main purpose is to provide a space to converse, discuss topics, and share content. Your brand can’t forget these core elements of “networking” and it takes effort to ensure conversations or engagement opportunities aren’t left unattended. 

You gain respect as a brand through social media by just being present and talking to your audience. That’s why it is so important to provide great social customer care if you are a brand that wants to increase audience awareness. It’s all about engaging with your customers. 

Through the right social media monitoring tools, you can find instances across all your channels to interact, respond and gauge customer service inquiries. You do not want to be known as the brand that doesn’t respond, because then all of your effort into creating a great social media presence will be wasted. 

Hiring consultants and marketing teams to specific tasks can help your staff run like a well-oiled social media team, whether you’re a group of one or 100.

Post at the Best Times to Engage

When are you as a brand available to engage and interact with your customers? You might see some people recommending that you post late in the evening, but if your brand isn’t there to communicate in that conversation, what’s the point of posting at that time?

Instead, ensure that your social media or community managers are available and ready to answer questions or concerns when you tweet or post. It’s helpful to pay attention to the best times to post on social media, but it’s just as critical to engage after posting.

On average, a brand’s response time is around 10 hours. But did you know that most users believe brands should respond to social media messages within four hours?

With all the updated algorithms, organic content has a tough time reaching the majority of your audience. The last thing you want to do is ignore those who engage and lose out on sending more down your marketing funnel.

Shane DeFries