Tracking Your Efforts Effectively

7 Steps to Improving Your Social Media Marketing Plan in 2018 (Step 7/7)

Track Your Efforts & Always Improve

So, how’d you do with your Social Media Marketing Strategy? If you aren’t continuously analyzing your efforts, you’ll never know how one campaign performed over another. Tracking your campaigns and having a great overview helps you nail your approach ever single time. 

You’ve got down your most important goals, network preferences and metrics–now it’s time to make sure you made the right decisions. Knowing you’ve made the right choices is still a difficult task in social media.

Did you know that 46% of B2B marketers are unsure if their social strategy actually created revenue for their brand. Marketers are always trying and looking for the perfect connection. That’s why the most commonly used metric (80%) for marketers is engagement.

If you work at building lasting relationships, there’s a lot less room for failure with your social media marketing strategy.

Shane DeFries