5 Things We Love to See on Social Media
Social Media is a battleground for brands to see who can stay on top. With all the distractions in your customer's lives, it is essential that you can find a way to make your message break through to them. Here are the 5 things that we love to see on social media that will make YOUR brand stand out from the rest of the crowd:
Engagement. Engagement. Engagement.
If you aren't engaging with your customers on social media, it begs the question - why not? If your customers are commenting and sharing your posts, then you are already one step ahead of the competition that can't even get their customers to stop and look at their posts. Reach out, say hello, start a conversation. Make an impact on your customers that will leave them remembering something about your brand.
Images and Videos
We love it when we see brands posting image and video content on their social media accounts. There is nothing that turns people away from your page more than endless text posts without any engaging colors or media content that tells the story of your brand.
Quality Content - Not Google Images
If you are still using google images for your content on social media, why? We love it when we see people creating custom designs and using their own photos on their social media channels. It engages your customers more, and makes your feed look 1000x better!
Thought-Out Content Plans
You want to communicate the importance of your message and the only way to do that is to spend time crafting a compelling social media strategy. If you are just posting randomly, people can tell, and they will know that you don't value your messaging on social media.
Explaining the Why Behind the What
We love it when we see brands telling their story. There's more to marketing than what you have going on that day. You want to inspire your customers with your story, not just keep them up to date on information. When you connect people to your brand, you leave a lasting impact on them that will keep them coming back for more.