Case Study: Alternative Medicine

SUBJECT LINE:
Cool Sculpting introductory special 20% off plus free facial

TARGETING:
Women
Ages 25+
Health/Fitness Interest

EMAIL COUNT:
40,000

RESULTS:
Opens: 9.60%

 

SUBJECT LINE:
Spinal Stenosis, Sciatica & Herniated Disc Breakthrough

TARGETING:
Frequent Headaches or Migraines
Ages 21+
Alternative Medicine Interest

EMAIL COUNT:
50,000

RESULTS:
Opens: 16.89%

 

SUBJECT LINE:
Medical Spa May Specials: Xeomin, Facials & Laser Hair Removal

TARGETING:
Ages 35-64
HHI 70K+
Women

EMAIL COUNT:
50,000

RESULTS:
Opens: 11.84%