Case Study: Boating / Yachting Dealers

Deployment Date: 5/2/18

FROM LINE:
Annapolis Yacht Sales

SUBJECT LINE:
Monterey Clearance Inventory Going Fast

GEO:
17-mile radius of zip 21666

SELECTS:
HHI: $100K+
Boat Owners
Interested in Boating

RESULTS:
Quantity:
 1,118
Opens: 138
Open %: 12.31%
Clicks: 22
Click %: 1.98%

 

Deployment Date: 7/17/19

FROM LINE:
Utah Water Sports

SUBJECT LINE:
Are you winning at summer?

GEO:
Davis County, UT
Salt Lake County, UT
Utah County, UT
Weber County, UT

SELECTS:
Boat Owner
Boating & Sailing Interests
HHI: $150K+

RESULTS:
Quantity: 
9,086
Opens: 1,357
Open %: 14.94%
Clicks: 190
Click %: 2.09%

 

Deployment Date: 7/29/19

FROM LINE:
Bennington Marine Group

SUBJECT LINE:
Summer Clearance on Bennington Pontoons

GEO:
Nashville DMA

SELECTS:
Interested in Boating & Sailing
Interested in Hunting & Fishing
HHI: $150K+

RESULTS:
Quantity: 
16,566
Opens: 2,915
Open %: 17.60%
Clicks: 359
Click %: 2.17%